setting wholesale price

this just recently came up, and i’m wondering how everyone has dealt with it. We were asked for wholesale prices for our shirts at turnnocturnal.com.
How much does one usually mark them down for wholesale? What’s a fair price?

1. 

   alrightok said 7 months ago

   rule of thumb i’ve heard is either half your sugg. retail or double your total production cost per tee (whichever works out better for you).

2. 

   gengen said 7 months ago

   yeah thats what im thinking, but jimmy or dobi would know best.

3. 

   SentimentalNate said 7 months ago

   alrightok said: rule of thumb i’ve heard is either half your sugg. retail or double your total production cost per tee (whichever works out better for you).

   That method has worked for us

4. 

   MadeByMAS said 7 months ago

   Yeah what I always do and tell brands I consult for is double what it cost to get made.

   So if you do a run and its $7 per shirt to get made double that and your wholesale price is $14 per shirt. Then the shop will double it again (in most cases) and it retails for $26-28.

   You can also do it in a x3 method.

   Production cost: $7
   Wholesale cost: $14
   Retail cost: $21

   This way allows for the shop to have some leverage and mark it up to $24-$26 if they wish and when the time comes be able to put it on sale for quicker buys and everyone is happy.

5. 

   gabroll said 7 months ago

   MadeByMAS said: Yeah what I always do and tell brands I consult for is...

   maybe for mom&pops. if you deal with a major retailer expect them to set the prices cause they will.

6. 

   quakerninja said 7 months ago

   What’s a whole sale? I usually just send out the sleeves, then if a customer is satisfied I send the rest of the shirt. Hope that helps.

7. 

   Jon Kruse said 7 months ago

   quakerninja said: What’s a whole sale? I usually just send out the sleeves, then if a customer is satisfied I send the rest of the shirt. Hope that helps.

   It’s when you sell to stores.

8. 

   Dave!PTS said 7 months ago

   The RRP for anything (over here in the UK anyway) is generally 2.5 x the wholesale price as a rule of thumb. The wholesale price is determined by either doubling the production cost or just settling on what you think is an adequate mark-up, but the retailer will always sell it for 2.5 x whatever price you give them.

9. 

   quakerninja said 7 months ago

   Thanks selling shirts to real people I want a piece of that action. great info

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