<img src="http://www.seriouseats.com/images/20090615-retroish-oreo-ritz.jpg" /> http://www.thedieline.com/blog/2009/06/retro-oreo-ritz.html http://www.underconsideration.com/brandnew/archives/in_brief_oreos_and_ritz_are_ri.php http://www.seriouseats.com/2009/06/retroish-oreo-ritz-packaging-at-target-this-s.html at target this summer. what do you guys think? (i seriously love them) 2009-06-20T02:19:47-04:00 54 2009-06-19T02:05:51-04:00 42411 false false 2330 884 1 retro oreo & ritz packaging?! 2009-11-08T03:05:05-05:00 761 I dig the Oreo packaging. 42411 Post 2009-06-19T02:28:59-04:00 1245871 4851 2009-06-19T02:28:59-04:00 yeah the oreo one is nice 42411 Post 2009-06-19T02:29:51-04:00 1245901 12198 2009-06-19T02:29:51-04:00 i think this is good. makes it easier on graphic designs. back to the roots of design. 42411 Post 2009-06-19T02:34:33-04:00 1246021 881 2009-06-19T02:34:33-04:00 wow those are nice. and probably 10x as much time went into these as traditional "modern" packaging which is all crazy. wow, just, wow. 42411 Post 2009-06-19T02:41:32-04:00 1246131 1106 2009-06-19T02:41:32-04:00 the Oreo one looks like those moist wipes packets you get. <img src="http://www.healthinajiffy.co.uk/images/parazone-toilet-wipes.jpg"> But I really like the simple design and layout. 42411 Post 2009-06-19T02:43:52-04:00 1246201 2991 2009-06-19T02:43:52-04:00 The one up there gives off a store-made brand vibe. I like this redesign better: <img src="http://www.bakerassociates.com/images/Oreo-Base-3D.jpg" /> 42411 Post 2009-06-19T02:47:08-04:00 1246241 7179 2009-06-19T02:48:53-04:00 it doesn't excite me much haha 42411 Post 2009-06-19T02:48:06-04:00 1246271 3179 2009-06-19T02:48:06-04:00 <blockquote><cite>pzn said:</cite> The one up there gives off a store-made brand vibe. I like this redesign better: <img src="http://www.bakerassociates.com/images/Oreo-Base-3D.jpg" /></blockquote> you have poor taste indeed. 42411 Post 2009-06-19T02:51:17-04:00 1246331 1106 2009-06-19T02:51:17-04:00 yeah, so dope! feels just right for target. So refreshing to see them adding an artistic view to packaging. 42411 Post 2009-06-19T02:58:33-04:00 1246511 25701 2009-06-19T02:58:33-04:00 <blockquote><cite>skull with hair said:</cite> <blockquote><cite>pzn said:</cite> The one up there gives off a store-made brand vibe. I like this redesign better: <img src="http://www.bakerassociates.com/images/Oreo-Base-3D.jpg" /></blockquote> you have poor taste indeed.</blockquote> Why should they redo the logo when everybody recognizes the old one? 42411 Post 2009-06-19T02:58:34-04:00 1246521 7179 2009-06-19T02:58:34-04:00 pepsi 42411 Post 2009-06-19T02:59:06-04:00 1246531 2712 2009-06-19T02:59:06-04:00 that tab at the front of the Oreo container is the best thing Oreo will ever do to make its packaging better 42411 Post 2009-06-19T07:25:30-04:00 1247701 1404 2009-06-19T07:25:30-04:00 don't really see how they are retro, they look as modern as can be. 42411 Post 2009-06-19T07:39:18-04:00 1247711 1146 2009-06-19T07:39:18-04:00 <blockquote><cite>pzn said:</cite> <blockquote><cite>skull with hair said:</cite> <blockquote><cite>pzn said:</cite> The one up there gives off a store-made brand vibe. I like this redesign better: <img src="http://www.bakerassociates.com/images/Oreo-Base-3D.jpg" /></blockquote> you have poor taste indeed.</blockquote> Why should they redo the logo when everybody recognizes the old one?</blockquote> i am sure no one will walk up to the new pack and go, oh my golly, what in the ballsack is that? especially when it says O R E O. 42411 Post 2009-06-19T07:40:42-04:00 1247721 13245 2009-06-19T07:41:17-04:00 <blockquote><cite>skullface said:</cite> that tab at the front of the Oreo container is the best thing Oreo will ever do to make its packaging better</blockquote> they stole it from chips a hoy. I remember when I was 16 and that. 42411 Post 2009-06-19T07:44:30-04:00 1247741 664 2009-06-19T07:46:33-04:00 <blockquote><cite>derekdeal said:</cite> don't really see how they are retro, they look as modern as can be.</blockquote> My thoughts exactly. 42411 Post 2009-06-19T07:45:58-04:00 1247751 12825 2009-06-19T07:45:58-04:00 <blockquote><cite>pzn said:</cite> <blockquote><cite>skull with hair said:</cite> <blockquote><cite>pzn said:</cite> The one up there gives off a store-made brand vibe. I like this redesign better: <img src="http://www.bakerassociates.com/images/Oreo-Base-3D.jpg" /></blockquote> you have poor taste indeed.</blockquote> Why should they redo the logo when everybody recognizes the old one?</blockquote> As much as I prefer the new packaging, I can't help agree with that a little bit.. but maybe they're in the process of developing a better permanent logo? Also, <blockquote><cite>jaynajaynajayna said:</cite> pepsi</blockquote> that. 42411 Post 2009-06-19T08:00:45-04:00 1247941 7069 2009-06-19T08:00:45-04:00 i think eventually the modern/retro trend will die off, and they will do something else. that's just how packaging evolves. look at pepsi, it's design changed. anyone notice it looks like obama's logo? <img src="http://2.bp.blogspot.com/_XNcy9gUJEO8/SQIMQu3LR2I/AAAAAAAACRY/cLdym7jPakc/s400/Pepsi_to_Obama.jpg" /> 42411 Post 2009-06-19T08:17:02-04:00 1248031 13245 2009-06-19T08:17:02-04:00 no! the Pepsi logo is meant to look like this <img src="http://refineddesigner.files.wordpress.com/2009/03/pepsilogo.jpg" /> 42411 Post 2009-06-19T08:24:18-04:00 1248061 13276 2009-06-19T08:24:18-04:00 <blockquote><cite>SirEuan said:</cite> no! the Pepsi logo is meant to look like this <img src="http://refineddesigner.files.wordpress.com/2009/03/pepsilogo.jpg" /></blockquote> haha, true! 42411 Post 2009-06-19T08:25:15-04:00 1248081 13245 2009-06-19T08:25:15-04:00 new pepsi logo sucks and so do these ones, sometimes you just gotta leave shit alone 42411 Post 2009-06-19T09:23:55-04:00 1248411 7920 2009-06-19T09:23:55-04:00 The new Pepsi logo is the worst idea since Dr. Pepper infused with AIDS. 42411 Post 2009-06-19T12:16:00-04:00 1250281 1661 2009-06-19T12:16:00-04:00 those are some of the coolest packaging i have ever seen 42411 Post 2009-06-19T12:18:30-04:00 1250291 67 2009-06-19T12:18:30-04:00 this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/> 42411 Post 2009-06-19T12:24:43-04:00 1250361 67 2009-06-19T12:25:11-04:00 Love everything about this 42411 Post 2009-06-19T12:42:11-04:00 1250631 2329 2009-06-19T12:42:11-04:00 <blockquote><cite>Joey said:</cite> this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/></blockquote> now THAT is fucking sweet. i like the idea of going 50's retro with the oreo and ritz packaging, but i dont think those up there quite cut it. im not sure if you guys have ever had these, but here in the san francisco bay area of california is a icecream sandwhich company called it's-it....and i swear they've had the exact same packaging since i can remember, possibly its been the same since the 20s....and its awesome because they totally stand out amongst all the other ice cream packaging. <img src="http://www.itsiticecream.com/images/logo.gif" /> <img src="http://farm1.static.flickr.com/110/308417655_8d4c52ce34.jpg" /> and i see your Kix and raise you a cocoa puffs: <img src="http://i18.photobucket.com/albums/b132/skystarless/d1bf1fdd.jpg" /> 42411 Post 2009-06-19T12:45:14-04:00 1250651 5409 2009-06-19T12:45:14-04:00 They're OK but they seem more mod/minimalist than what I think of as "retro". I did some hunting and found that these are recently redesigned cocoa puffs/Trix boxes. Now these are awesome, but I admit I am <b>extremely</b> biased in favor of anything with a retro cartoon animal on it, as any glimpse of my portfolio will reveal. <a href="http://smg.photobucket.com/albums/v451/omnitarian/?action=view&current=6a00d8345250f069e20112790ae19428a4.jpg" target="_blank"><img src="http://img.photobucket.com/albums/v451/omnitarian/6a00d8345250f069e20112790ae19428a4.jpg" border="0" alt="Photobucket"></a> As an aside: The new circular Trix are AWFUL! I can't explain it, but it <b>tasted</b> better when it was shaped like fruit. Am I alone in this? 42411 Post 2009-06-19T12:45:54-04:00 1250681 13282 2009-06-19T12:48:59-04:00 <blockquote><cite>Joey said:</cite> this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/></blockquote> see, that is fantastic...those up top im kind of whatever about. I like it way more than the 80s/90s versions but i dig actual retro more than what's up there. I think the swoop is killing it for me on the oreo. 42411 Post 2009-06-19T12:49:26-04:00 1250731 1146 2009-06-19T12:49:26-04:00 <blockquote><cite>RustyEight said:</cite> Love everything about this</blockquote> I also love how coca cola have now simplified their cans 42411 Post 2009-06-19T12:53:44-04:00 1250771 11463 2009-06-19T12:53:44-04:00 <blockquote><cite>Omnitarian said:</cite> They're OK but they seem more mod/minimalist than what I think of as "retro". I did some hunting and found that these are the new cocoa puffs/Trix boxes. Now these are awesome, but I admit I am <b>extremely</b> biased in favor of anything with a retro cartoon animal on it, as any glimpse of my portfolio will reveal. <a href="http://smg.photobucket.com/albums/v451/omnitarian/?action=view&current=6a00d8345250f069e20112790ae19428a4.jpg" target="_blank"><img src="http://img.photobucket.com/albums/v451/omnitarian/6a00d8345250f069e20112790ae19428a4.jpg" border="0" alt="Photobucket"></a> As an aside: The new circular Trix are AWFUL! I can't explain it, but it <b>tasted</b> better when it was shaped like fruit. Am I alone in this?</blockquote> wait those are the NEW boxes??? awesome!! i think we'll be seeing much much more of this retro packaging thing...and it makes sense, people see it and more often than not find it amusing....also, it makes sense because it will definitely make those products stand out amongst all the other products its surrounded by that have the more modern packaging style (which tends to be cheeseball and uber commercial looking....while these will look "vintage" and wholesome, in a sort of 50's nuclear family sort of way) you could say the new pepsi logo and packaging is an extent of this marketing idea....obviously not retro, but look at the new pepsi packaging compared to other sodas....plain colored background, no textures, and super simple mod-looking logo and logotype...clean, minimal, 2-d , compared to other sodas that are super busy, have tons of textured backgrounds, fake condensation, 3-d logos (ie shading to make it look 3-d) with tons of outlines and dropshadows, logos exploding out of the package looking stuff, etc....whether you like or dislike the new pepsi packaging, you got to admit its a look that is different than the soda packaging norm 42411 Post 2009-06-19T12:53:55-04:00 1250781 5409 2009-06-19T12:53:55-04:00 <blockquote><cite>Joey said:</cite> this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/></blockquote> that is cool 42411 Post 2009-06-19T12:54:10-04:00 1250791 11463 2009-06-19T12:54:10-04:00 <blockquote><cite>derekdeal said:</cite> <blockquote><cite>Joey said:</cite> this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/></blockquote> see, that is fantastic...those up top im kind of whatever about. I like it way more than the 80s/90s versions but i dig actual retro more than what's up there. I think the swoop is killing it for me on the oreo.</blockquote> yeah the ritz one up top is better than the oreo one, but what i like about those is they are a seemless balance of new and old. they don't really look "retro" they just look classy. 42411 Post 2009-06-19T13:02:14-04:00 1250871 1106 2009-06-19T13:02:14-04:00 <blockquote><cite>pzn said:</cite> The one up there gives off a store-made brand vibe. I like this redesign better: <img src="http://www.bakerassociates.com/images/Oreo-Base-3D.jpg" /></blockquote> who dunks oreos in jizz? 42411 Post 2009-06-19T13:09:44-04:00 1250941 8975 2009-06-19T13:09:44-04:00 target would get it 42411 Post 2009-06-19T13:10:18-04:00 1250961 785 2009-06-19T13:10:18-04:00 <blockquote><cite>Joey said:</cite> this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/></blockquote> So Nice, and yeah retro oreo, look so good 42411 Post 2009-06-19T13:27:29-04:00 1251071 2608 2009-06-19T13:27:29-04:00 <blockquote><cite>Jonas Nopa said:</cite> <blockquote><cite>Joey said:</cite> this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/></blockquote> So Nice, and yeah retro oreo, look so good</blockquote> I'm going to steal that color pallet! 42411 Post 2009-06-19T13:33:28-04:00 1251151 3168 2009-06-19T13:33:28-04:00 <blockquote><cite>G-rant said:</cite> target would get it</blockquote> Walmart, at the checkouts all the candies by MARS are done retro as well. snickers, 3 musketeers, i think M&M's 42411 Post 2009-06-19T13:37:35-04:00 1251211 324 2009-06-19T13:37:35-04:00 I love the this oreo and ritz packaging. <blockquote><cite>Joey said:</cite> this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/></blockquote> This is gorgeous. Makes me actually want Kix for the first time in my life. 42411 Post 2009-06-19T13:37:48-04:00 1251221 1027 2009-06-19T13:37:48-04:00 <blockquote><cite>illdthedj said:</cite> <blockquote><cite>Joey said:</cite> this is like when general mills did it with cereal. so so cool <img src="http://www.grabup.com/uploads/6be3464340d1d899dae1d4579d340117.png?direct"/></blockquote> now THAT is fucking sweet. i like the idea of going 50's retro with the oreo and ritz packaging, but i dont think those up there quite cut it. im not sure if you guys have ever had these, but here in the san francisco bay area of california is a icecream sandwhich company called it's-it....and i swear they've had the exact same packaging since i can remember, possibly its been the same since the 20s....and its awesome because they totally stand out amongst all the other ice cream packaging. <img src="http://www.itsiticecream.com/images/logo.gif" /> <img src="http://farm1.static.flickr.com/110/308417655_8d4c52ce34.jpg" /> and i see your Kix and raise you a cocoa puffs: <img src="http://i18.photobucket.com/albums/b132/skystarless/d1bf1fdd.jpg" /></blockquote> i like that a a lot. 42411 Post 2009-06-19T13:40:00-04:00 1251241 13245 2009-06-19T13:40:00-04:00 <img src="http://www.candysnob.com/archives/assets_c/2008/07/snickerscoldwarbox-thumb-400x247.jpg" /> 42411 Post 2009-06-19T13:44:33-04:00 1251291 324 2009-06-19T13:44:33-04:00 wow, the retro packaging schemes are deff way cooler then alot of the shit they've been putting out lately. honestly i think johnny cupcakes has gotten me into looking deeper into this shit cause he updates his blogs everyonce in a while with some pretty rad packaging designs. 42411 Post 2009-06-19T13:49:00-04:00 1251361 33141 2009-06-19T13:49:00-04:00 hidcar has a link up there, but seriously, back when i was in package design class, i was on the dieline EVERYDAY that site is the shit. http://www.thedieline.com/ 42411 Post 2009-06-19T14:52:39-04:00 1252151 324 2009-06-19T14:52:39-04:00 retro is the new modern 42411 Post 2009-06-19T15:00:43-04:00 1252231 1864 2009-06-19T15:00:43-04:00 I love these retro designs. I think with the advances in printing techniques a lot of designers think they have to use every feature or something. They often forget that sometime simpler is better. Also, about the Ritz packaging. I was watching Mad Men a couple weeks ago and they had a box of Ritz on top of their fridge and I was thinking that it looked much like the current box and thought that it was weird that the packaging hadn't changed since the early 60s. I guess they were wrong or something because it looked nothing like this retro design. 42411 Post 2009-06-19T15:06:24-04:00 1252291 473 2009-06-19T15:06:24-04:00 How about this one <img src="http://www.idsgn.org/images/pizza-the-hut/pizza_hut_before_after__full.jpg" /> http://www.idsgn.org/posts/pizza-the-hut/ 42411 Post 2009-06-19T18:50:14-04:00 1254801 7179 2009-06-19T18:50:14-04:00 It looks a little bit classier on the actual buildings but uh... saying "lets just go eat at The Hut" just sounds really stupid 42411 Post 2009-06-19T19:44:01-04:00 1255121 13282 2009-06-19T19:44:01-04:00 I don't like the type on the new ones at all. Putting circles around every letter it makes it retro? 42411 Post 2009-06-19T19:51:35-04:00 1255131 1219 2009-06-19T19:51:35-04:00 retro EVERYTHING! <img src="http://farm3.static.flickr.com/2433/3600745462_b5048de35e_o.jpg" /> <img src="http://farm3.static.flickr.com/2429/3599933779_a54e90063f_o.jpg" /> http://www.thedieline.com/blog/2009/06/vintage-coke-cans.html 42411 Post 2009-06-19T22:32:12-04:00 1256391 1404 2009-06-19T22:32:18-04:00 <blockquote><cite>skullface said:</cite> retro EVERYTHING! <img src="http://farm3.static.flickr.com/2433/3600745462_b5048de35e_o.jpg" /> <img src="http://farm3.static.flickr.com/2429/3599933779_a54e90063f_o.jpg" /> http://www.thedieline.com/blog/2009/06/vintage-coke-cans.html</blockquote> I would sooo collect these lol 42411 Post 2009-06-19T23:27:57-04:00 1256561 1834 2009-06-19T23:27:57-04:00 I like the Ritz packaging. Not so much with the Oreo. 42411 Post 2009-06-20T01:00:14-04:00 1257501 1661 2009-06-20T01:00:14-04:00 yesyesyes! I love them both. More so the oreo packaging. 42411 Post 2009-06-20T01:03:19-04:00 1257521 11176 2009-06-20T01:03:19-04:00 <blockquote><cite>pzn said:</cite> How about this one <img src="http://www.idsgn.org/images/pizza-the-hut/pizza_hut_before_after__full.jpg" /> http://www.idsgn.org/posts/pizza-the-hut/</blockquote> hahahah I just saw a headline about this on digg. Who the hell calls it The Hut? Pizza Hut will fold in 6 months. 42411 Post 2009-06-20T01:35:57-04:00 1257731 2330 2009-06-20T01:35:57-04:00 <blockquote><cite>Josh Elowsky said:</cite> <blockquote><cite>pzn said:</cite> How about this one <img src="http://www.idsgn.org/images/pizza-the-hut/pizza_hut_before_after__full.jpg" /> http://www.idsgn.org/posts/pizza-the-hut/</blockquote> hahahah I just saw a headline about this on digg. Who the hell calls it The Hut? Pizza Hut will fold in 6 months.</blockquote> Yep, that sucks. Companies are overthinking their branding. 42411 Post 2009-06-20T01:43:57-04:00 1257791 1661 2009-06-20T01:43:57-04:00 <blockquote><cite>justgeoff said:</cite> <blockquote><cite>Josh Elowsky said:</cite> <blockquote><cite>pzn said:</cite> How about this one <img src="http://www.idsgn.org/images/pizza-the-hut/pizza_hut_before_after__full.jpg" /> http://www.idsgn.org/posts/pizza-the-hut/</blockquote> hahahah I just saw a headline about this on digg. Who the hell calls it The Hut? Pizza Hut will fold in 6 months.</blockquote> Yep, that sucks. Companies are overthinking their branding.</blockquote> My wife was like "well obviously they're thinking of expanding beyond pizza" which makes sense from a marketing stand point. But there are oh so many better ways to do that. Like start a new company not called The Hut. 42411 Post 2009-06-20T02:19:47-04:00 1258191 2330 2009-06-20T02:19:47-04:00