get at me on aim... dAfanzi.. I am weary about showing off this branding to everyone and there brother so if you would like to help me out and tell me how it is just drop an IM
this means gameyy haha this stuff is right up your alley..
sorry i didnt put it on here but i actually think the destruction of 32 might have been a cruel blessing in disguise
screw it tell me what yall think
80 Comments
i came from nothing said 4 months ago
yho dude remember i have you on my creative site - lets update it l8er
Simply Complicated said 4 months ago
screw it tell me what yall think
Hands On Clothing said 4 months ago
It screams out "LINTY FRESH, LINTY FRESH" I think it’s the green.
Setup85 said 4 months ago
You did a great job on the branding though.
Pearls To Pigs said 4 months ago
ehhhhh. i’m not a fan of the name or the branding in general- just nothing that makes me think i’d want to wear something produced by that company. it would be cool if it was like... gum? i say just take your time on it dude, you’ve only had like 2 days to rethink this whole thing, rome wasn’t built in a day.
heythequickness said 4 months ago
I would avoid the word "fresh" altogether.
basil said 4 months ago
looking good, I like the green, not sure about the circle though
Simply Complicated said 4 months ago
well im ditching fresh but im keeping avant because of its definition.. yah i know im rushing things but i have to get stuff locked down and out to print by like september or else im going to mess up my sales just like with 32 last year.. ive been thinking about new branding ever since 32 was uhh beheaded lol thanks for the input though
yah im going to ditch fresh
{miles to go} said 4 months ago
fresh in this context is being beaten to death. eric uses it in a different context thats not streetwear based and i think it works really well for him, but think more long term.
Pearls To Pigs said 4 months ago
i really think you should go with treypoop or thirtypoop.
Simply Complicated said 4 months ago
no dude no poop haha
justinryan said 4 months ago
http://www.beavant.com/products.html
Simply Complicated said 4 months ago
youve got to be joking me
Gordocreative said 4 months ago
You have no luck.
Pearls To Pigs said 4 months ago
...
heythequickness said 4 months ago
You should call your clothing company "No Research T-Shirts"
Just kidding, im just being a dick.
{miles to go} said 4 months ago
i think you can still use avant, but paired with another word. my suggestion was avant movement, but it might not be your direction. that avant company is on "hiatus til september" aka, their parents took them out of town for the summer. its not some mega company like the snowboard one
theres a name for everything out there.
Hands On Clothing said 4 months ago
I say;
"avant-garde" - which means "advance guard" in french.
Definition: A general term in the arts referring to those on the cutting edge
Gordocreative said 4 months ago
AVANT32 ?
Hands On Clothing said 4 months ago
If you google that ^^ it comes up with "AVANT GARDE CLOTHING STYLE OF THE 1980's"
its a style, not a company.
http://en.wikipedia.org/wiki/Avant-garde
Truman325i said 4 months ago
Hot Tits clothing
Randi said 4 months ago
What happened to Trey Deuce Clothing? I thought you were going to change to that? Just TESS database search it first : )
OhioLeslie said 4 months ago
google works wonders..
ayejay said 4 months ago
agreed.. use trey deuce. it’s memorable and in the end that’s all that matters.
Simply Complicated said 4 months ago
After I thought about it and said trey deuce out loud a couple time to myself I don’t think it would be a good name it just sounds ghetto to me LOL the whole reason I have the name treydeuce was because of a joke between me and my friend after I started 32
As for the no research thing.. I have been doing research I never said this name was locked down but after a quick trademark search and google search avant fresh clothing had no relevant hits..
Haha ive been here long enough to know to search before I post anything on thi site 32 doesn’t count LOL
MykeCatastrophic said 4 months ago
Ouch...
Simply Complicated said 4 months ago
yah I have realllllllly bad luck LOL
heroes said 4 months ago
dont search trade mark
just search if a company is using the name
if they are trade mark or not move on
Pearls To Pigs said 4 months ago
no you have really bad patience. who cares if you dont have shirts out by september? just wait dude, make sure your branding and ideas are as good as you can get them. thats like the foundation of everything all the greats like johnny cupcakes talk about. take your time. you are just focused on being in the market, but just wait and enter the market effectively- even if it takes you a whole year.
heythequickness said 4 months ago
aggrreeedddd
heythequickness said 4 months ago
I would also like to add that I think you should focus more on creating OUTSTANDING designs first that people will love before even considering selling shirts and being a brand. Just give yourself time, eventually your brand will come fall on your head and it will be perfect and represent everything thats about you and your art. Yeah... can’t rush things like this, nurture your art and your business like a wounded dove. Sorry, I stole that from a Bright Eyes song.
Simply Complicated said 4 months ago
yah I guess I’m probably going to sit back and take it slow this time around thanks for the advice everybody.
nate gonz said 4 months ago
name it
electrichorseheartcore
Master_Control said 4 months ago
not to be a dick, but you should work on googling your name ideas.
avant clothing came up on the first page of typing "avant clothing" in google.
think of something then google it, then continue with branding and identity developement. would have saved you the lost time with 32 as well.
keep brainstorming though, you’ve got the drive so i’m sure you’ll make something happen.
Reliique said 4 months ago
keep the Deuce!!!
3Deuce sounds great imo :)
and means 32 :)
Simply Complicated said 4 months ago
thanks im going to take it slow and see if it hits me on the head like quickness said lol
jimiyo said 4 months ago
Trademark Electronic Search System (TESS) is the United States Trademark search thingymajig.
http://www.uspto.gov/web/trademarks/workflow/start.htm
Good Luck mang!
cajun metal said 4 months ago
I think some people here have a strange notion of branding in the context of designer t-shirts and clothing lines as a whole. I think you’re forgetting the identity part of Branding and Identity which work together but are two seperate things. Your particular brand should have it’s own identity but your identity shouldn’t be defined by your brand (I’m using Brand here in the emptees context i.e. Logo).
Paul Rand designed the IBM logo (think about those lines) to aesthetically convey a certain image for that company that’s lasted even until now. Think long term like someone above said. IBM used that and branded themselves with it but but their products (here it’d be your tshirts and designs) aren’t the letters IBM with a computer screen mounted on top. Ultimately it was a simple mark that let you know who was responsible for it and conveyed something of their aesthetic but it wasn’t the product itself. Am I making sense?
Try delving into what you want to produce aesthetically first.
I happen to like the Trey Deuce angle. Johnny Cupcakes and Shepard Fairey both started their respective empires based on an inside joke among friends.
We call what happened next a 'happy accident'. (Personally I say Balls to Obey but that’s another thread). And so what if it’s ghetto? Run with it. I happen to think cupcake crossbones look ridiculous but that was the point and now every body calls it high fashion.
Anyways stop obsessing over your logo (which I’d advise against plastering all over your shirts until it’s well known) and develop your identity. Who are you? I’m sure when Paul Rand sat at the drawing board he asked himself the same thing about IBM.
Simply Complicated said 4 months ago
thats deep
heroes said 4 months ago
make pretty tees not pretty logos : ]
Simply Complicated said 4 months ago
lol ok heroes
gameyy said 4 months ago
Exactly! One reason that there are so many floundering Big Cartel/Myspace clothing lines out there is that people think if they make a logo and stick it on a bunch of stuff, people will fall in love with their brand, but it doesn’t work that way. Sure, their friends and family may buy in the outset to support them, but beyond that small circle they never find success. The reason is that people fall in love with things they can attach themselves to - cool designs, cool personalities behind them, not cool logos.
I’d almost go so far as to say that the actual names matters very little. It’s about what’s behind it that counts.
That said, if I had to make a choice, I’d say "Trey Deuce" is your best one. It’s catchy, easy to remember, and describes you. This can be a big plus in the long run because you can be the face of your brand. And people like that sort of thing, because again, it enables them to attach to it.
Perudoesitbetter said 4 months ago
well said.
I think that is the biggest reason people find it so hard to succeed. You really cant just shlap a logo on a tee and expect to rise the ranks of popularity so quickly. It takes time and takes more than a well crafted logo.
You have to build your brand, eventually you’ll find direction with what works for you and your brand. But it takes time and you can’t expect people to get "it" right off the bat. You must introduce, entice, and ultimately convince the consumer.
but, eric says it much better than I can. lol.
Ameeee said 4 months ago
Dude, Trey Deuce is such a memorable name..
Ameeee said 4 months ago
http://www.purevolume.com/treydeuce
well there you go..
Perudoesitbetter said 4 months ago
yeah that guys is definitely going places.....
Ameeee said 4 months ago
Haha I know..just listening to "Ruthless"..that dude says he slapped his mum when he was breast feeding - then she was all like "I’m gonna shake your baby body" but then he flashed his smile and from then on he knew he could control the bitches...fuuuck.
MykeCatastrophic said 4 months ago
Hahahahaha
Simply Complicated said 4 months ago
i just cant do trey deuce i dont know why haha.. it sounds like speedy gonzales' long lost cousin to me haha
i like avant movement alot.. i just wont use that font ill use...... HELVETICA!!! ha
Simply Complicated said 4 months ago
thats what i mean lol STRAIGHT GHETTO haha
Ameeee said 4 months ago
Damnit I like Trey Deuce! Shall we fight to the death!? Just jokes - anyways - you should check out that dudes music - it’s hilarious!
Simply Complicated said 4 months ago
yah i did lol.. gave me a nice laugh somebody said he sounds like the guy i did a cover for but i think he is a lot better.. hes on some kind of provisional contract with rap-a-lot right now
http://www.myspace.com/prmusik
cajun metal said 4 months ago
spell it Tre' Deuce
cajun metal said 4 months ago
what does 'avant movement' have to do with your clothing line? I think every clothing line likes to think of itself as new and cutting edge, and throwing the odd revolutionary term or a term for an organized group of people like 'movement' or 'cartel' or 'obey' or 'rebel' in there sounds cool but it’s totally generic and I can’t imagine anyone in 10 years talking about the new 'avant movement' line.
No offense my friend, I’m just trying to help. The companies I mentioned before make it look and sound so easy to just come up with a cool name and start designing things under it. But the creation of good design and art, be it corporate identity, fashion, or a website, takes time, thought, maybe a happy accident or two and a solid concept and that will all lead you to substance. I’m still waiting to hear what your company/line means to you and what you think it will represent to others. Who is your target audience? What’s their demographic? Do you specialize in just printed tees or do you delve into ancillary goods like jewelry and patches and buttons and things? And how does that personify your brand?
A quick visit to your site told me nothing about who or what your company is.
What’s your mission statement (not that you need to post one but for conversation’s sake)? Do you want to bring us "the latest in *insert style here*" for "people who *do this sort of stuff here*"?
It’s funny you should write that what I posted was deep. I just want to see more people treating design like the trade that it is. I don’t like the mindset that a lot of commercials on TV present that "not an artist? don’t worry! you don’t have to be anymore!"
Like design in itself is just another As Seen On TV anybody-can-do-it thing.
I don’t mean to be down on you personally, your website is loads better than mine and I don’t even have my own business. I just hope that you’ll take some of this advice and cultivate what you’ve got going on. You’ve obviously got the ambition and a good start and you’re not that bad a designer.
I hope this has been more of a help than a negative rant.
Reliique said 4 months ago
Cajun Mental is like yoda! i would like to receive that kind of wisdom on my threads to. Seriously i raise my hat to you Cajun and advice Deuce to listen.
I started my venture into T-shirt ''Business'' in late 2007, im still tuning up and havent printed anything(no logo), but i want to figure everything out before the launch, so maybe you should first make identity and only after that send designs into print(as i remember you told somewhere you ordered something). Tho its sad to see you had major setback with that 32 snowshitboard company :).
cajun metal said 4 months ago
thanks a lot, I was worried about how it would be received.
Simply Complicated said 4 months ago
avant movement does actually mean something to me. before when i had 32 i was just doing tees, that is all we planned to do for a long time, and it obviously didnt work for us (never had one online sale // only in person) avant movement to me means a move toward more cutting edge and "out there" designs.
we will always do tees no doubt, but i want to do more than that i have already contact local people in the area from whom i can get patterns made and stuff like that for cut and sew. i want to be more than just a tee line.. so AMC to me is a move to a better market.. still street wear but not just heres a "dope" design buy it
thanks for all of your input it is much appreciated
mattschoch said 4 months ago
i like those logos and such, are you going with avant movement for the final name?
but you might want to check with copyrights to make sure the name isn’t taken..
Simply Complicated said 4 months ago
yes im going to use avant movement clothing as the final name.. i checked out all the copyrights and im good to go now
FRENDEN said 4 months ago
Avant Movement Clothing is sterile and has too many syllables. In my opinion.
gabroll said 4 months ago
Or a font poopig? I jest. Time for me to start 'Trey Deuce Clothing Concern'...[
Simply Complicated said 4 months ago
lol what is that.. i was thinking i could also do something close to trey deuce like "tradus".. i just dont want to be anywhere closely related to that terrible rapper or the alabama distribution center that carries the same name haha
Ameeee said 4 months ago
Trey Deuce.
I’m just going to keep on saying it - until you pick it.
DO IT!
heroes said 4 months ago
outreyduece
outrageous
Simply Complicated said 4 months ago
ITS TOO COMMON!! :)
outreydeuce?!?! that is the coolest one ive ever heard haha i might use that one
Ameeee said 4 months ago
TreyDeuce
Ok, I give up :)
Simply Complicated said 4 months ago
haha im sorry ame if it wasnt for the bitch ass rapper and the distro company down the street from my grandma’s house with the same name it MIGHT be a possibility haha
Ameeee said 4 months ago
Damn, that rapper is too funny.
I really hate the Avant Movement one...not being a bitch..I just do..are you open to suggestion on that?
Simply Complicated said 4 months ago
im open for suggestion on anything as long as it doesnt involve treydeuce haha... i really really like outreydeuce its so catchy haha
Ameeee said 4 months ago
I like it as well..it would work well as a tagline for trey deuce.
haha, I give up!
heroes said 4 months ago
im a genius
Hands On Clothing said 4 months ago
with outreydeuce you have 2 problems;
spelling - people will struggle to type it because it’s unusual, assume everyone is retarded.
it sounds too similar when said to "outrageous", which loops back to the first point..
Hands On Clothing said 4 months ago
do you ever sleep?
heroes said 4 months ago
yes i get a good 6 hours at some point
Hands On Clothing said 4 months ago
per a week?
heroes said 4 months ago
no
thankyou i just work alot :[
i sleep at like 5 am and get up at 11
Hands On Clothing said 4 months ago
ahh, im more a 4-10 guy myself!
Simply Complicated said 4 months ago
well how is tradus?
Hands On Clothing said 4 months ago
If it was pronounced TRAD-US you couldn’t really spell it wrong, but i think your moving away from what you had inspiration to create, your idea was based around 32 bars in a song right? Why not relate it to something '32 based' - this could get geeky!!
Keep your reason behind the branding the same, keep the inspiration you had to create your brand, if you have no inspiration you’ll fall at the sidelines..
Let me give you some research (ref: http://en.wikipedia.org/wiki/32_(number))
Something like this;
In chess, the total number of black squares on the board, the total number of white squares, and the total number of pieces (black and white) at the beginning of the game.
you could work from, especially as your going for streetwear i believe? It could have a none direct secondary meaning - bringing racial discrimination to a minimum through music.. (32 bars+chess)
I dunno, a chess board shows equality, so you could get good ethics for working with that concept. Something which will build brand reputation!
Ameeee said 4 months ago
TREYJAVU
although - people may say they’ve seen it all before.
Scrap that.