damm melrose that place is always pack cant go anyways my dads car is broke and if theirs going to be a line f..t.. but ill stop by some other day when its not full
jaynajaynajayna said: yeah why... would people... camp? I mean I like camping, a lot. But not outside of Johnny Cupcakes store
I dont see a reason that would keep me out my bed for three to four days for a t-shirt from any brand. Plus dont they have to get off to use the bathroom and were to they take a bath at lol
Yeah, I wouldnt camp out but I think people just want to be the first to see the new hotness
and get some of the exclusive stuff that he gives to the first x amount of people that come in.
I was there. I waited in line for two days and met those that were there for four days. I was 13th in line and it was an experience like no other. JCs store is like wonderland. Everyone should shop at this store. EVERYONE!
raquin said: I was there. I waited in line for two days and met those that were there for four days. I was 13th in line and it was an experience like no other. JCs store is like wonderland. Everyone should shop at this store. EVERYONE!
M.Eureka said: this guy is crazy he is so an inspiration
I agree! He really is an unusual success story. I checked the hundred blog and our boy JC made quite an enterance. If you happen to read this JC, PROPS MAN... keep doing your thing!
raquin said: I was there. I waited in line for two days and met those that were there for four days. I was 13th in line and it was an experience like no other. JCs store is like wonderland. Everyone should shop at this store. EVERYONE!
The store looks really great, dude knows what the fuck hes doing. I dont even like the brand, wouldnt wear the shirts, but that branding is insane, the store looks really cool
dude, pity me all you want. I got free limited edition JC swag; I got to party in the recepton tent; and I got one of 100 limited edition JC tees. I dont think thats something to pity.
dude, pity me all you want. I got free limited edition JC swag; I got to party in the recepton tent; and I got one of 100 limited edition JC tees. I dont think thats something to pity.
Post a pic of the shirt you got we want to see lol
dude, pity me all you want. I got free limited edition JC swag; I got to party in the recepton tent; and I got one of 100 limited edition JC tees. I dont think thats something to pity.
I dont understand....its just a store kiddos! I dont camp out when a new gucci opens up next to me....it is just not a big deal to me...the store will be there monday when i go and everyone is at work. and i wont have to camp out. then i am going to drive my ass to sprinkles and get some cupcakes for my tummy
beth said: I dont understand....its just a store kiddos! I dont camp out when a new gucci opens up next to me....it is just not a big deal to me...the store will be there monday when i go and everyone is at work. and i wont have to camp out. then i am going to drive my ass to sprinkles and get some cupcakes for my tummy
Dudette, Johnny Cupcakes is more than just a t-shirt brand or store, for us JC heads its a lifestyle. He is the living breathing Willy Wonka and this store is a real life chocolate factory. This opening raised the bar for a store opening. It was a media-frenzy/summer blockbuster opening day!
for those who want to see the swag... all my shirts are still in their plastic wrapping. Ill post pics when I open them.
beth said: I dont understand....its just a store kiddos! I dont camp out when a new gucci opens up next to me....it is just not a big deal to me...the store will be there monday when i go and everyone is at work. and i wont have to camp out. then i am going to drive my ass to sprinkles and get some cupcakes for my tummy
Dudette, Johnny Cupcakes is more than just a t-shirt brand or store, for us JC heads its a lifestyle. He is the living breathing Willy Wonka and this store is a real life chocolate factory. This opening raised the bar for a store opening. It was a media-frenzy/summer blockbuster opening day!
for those who want to see the swag... all my shirts are still in their plastic wrapping. Ill post pics when I open them.
The real life willy wonka factory is in PN in this city called Hersheys. As for the media-frenzy....maybe because I know how the magic trick is done its just not that big of a deal...I am a HUGE gucci fan but I dont camp out in thier stores. I just dont understand.
Its not just JC I dont understand the concept of camping out for anything material. I dont understand how people can sleep in walmart for a videogame that will be there the next day. I got my Wii a week after it came out...no line...no wait.
beth said: I dont understand....its just a store kiddos! I dont camp out when a new gucci opens up next to me....it is just not a big deal to me...the store will be there monday when i go and everyone is at work. and i wont have to camp out. then i am going to drive my ass to sprinkles and get some cupcakes for my tummy
Dudette, Johnny Cupcakes is more than just a t-shirt brand or store, for us JC heads its a lifestyle. He is the living breathing Willy Wonka and this store is a real life chocolate factory. This opening raised the bar for a store opening. It was a media-frenzy/summer blockbuster opening day!
for those who want to see the swag... all my shirts are still in their plastic wrapping. Ill post pics when I open them.
The real life willy wonka factory is in PN in this city called Hersheys. As for the media-frenzy....maybe because I know how the magic trick is done its just not that big of a deal...I am a HUGE gucci fan but I dont camp out in thier stores. I just dont understand.
Its not just JC I dont understand the concept of camping out for anything material. I dont understand how people can sleep in walmart for a videogame that will be there the next day. I got my Wii a week after it came out...no line...no wait.
Well some go to buy and resell on ebay lol Also some video games get sold out for weeks and gamers dont want to be the last one to have the game same thing goes with clothing you want to be the first one to wear that shirt and if it something they only made a 100 you want that 1 out of a 100
dont get me wrong, i am NOT hating, i am very happy for johnny and anyone who is successful at what they do...
buuuut am i the only one who thinks this thing is pretty corny? the whole getting delivered in a box entrance is kind of embarassing. it really seems like a lot more time and effort went into the store than the actual clothing. not to mention this is not a new concept. its pretty much exactly the same concept as the BBC/ice cream store in NYC and Daves Quality Meat had a similar thing going well before that.
all im saying is, this whole thing seems really disney-esque and kinda turns me off from the actual clothing being sold. just my opinion. anyone else feel this way?
skull with hair said: dont get me wrong, i am NOT hating, i am very happy for johnny and anyone who is successful at what they do...
buuuut am i the only one who thinks this thing is pretty corny? the whole getting delivered in a box entrance is kind of embarassing. it really seems like a lot more time and effort went into the store than the actual clothing. not to mention this is not a new concept. its pretty much exactly the same concept as the BBC/ice cream store in NYC and Daves Quality Meat had a similar thing going well before that.
all im saying is, this whole thing seems really disney-esque and kinda turns me off from the actual clothing being sold. just my opinion. anyone else feel this way?
I cant say I agree with you on that Johnny Cupcake shirts are far from BCC/Ice Cream. Johnny Cupcake shirts are some of the best out their right now thats just the way I feel. But we all see things different
skull with hair said: dont get me wrong, i am NOT hating, i am very happy for johnny and anyone who is successful at what they do...
buuuut am i the only one who thinks this thing is pretty corny? the whole getting delivered in a box entrance is kind of embarassing. it really seems like a lot more time and effort went into the store than the actual clothing. not to mention this is not a new concept. its pretty much exactly the same concept as the BBC/ice cream store in NYC and Daves Quality Meat had a similar thing going well before that.
all im saying is, this whole thing seems really disney-esque and kinda turns me off from the actual clothing being sold. just my opinion. anyone else feel this way?
Stanley said:
I cant say I agree with you on that Johnny Cupcake shirts are far from BCC/Ice Cream.
how do you figure?
Not picking based on a like of one brand over the other. Picking on the work you can see put in to each design and the style that it holds hands down Johnny Cupcakes has it
While there are similarities between both the JC and BBC brands, I believe Johnny established the core look of his store before the BBC store was built. Johnnys first store was opened in 2004 while I believe BBC was created in 2005. So Johnny has established himself before BBC did.
Johnny himself admitted on his webisodes that he worked with a company that worked with multiple theme parks including Disneyland to create the look and feel of the Johnny Cupcakes store in LA, but the store is a hyperstylized version of what the Johnny Cupcakes brand is all about. I think this attracts me more than say compared to a store that only displays and merchandises their store in a way where you just shop. From personally shopping in the new LA store, I feel that this shop is not a shop, its a f*cking living breathing shopping theme-ride thrill (!!!). For those of you who will be lucky enough to actually shop at the store, youll eventually learn the politics of what its like to be a JC head. From Bostons Stoop Crew (LAs first 20 customers have yet to name themselves) to the annual Halloween release insanity, LA has alot in store for themselves. No one on Melrose has opened to this much fandemonium and I doubt anyone ever will again.
raquin said: While there are similarities between both the JC and BBC brands, I believe Johnny established the core look of his store before the BBC store was built. Johnnys first store was opened in 2004 while I believe BBC was created in 2005. So Johnny has established himself before BBC did.
Johnny himself admitted on his webisodes that he worked with a company that worked with multiple theme parks including Disneyland to create the look and feel of the Johnny Cupcakes store in LA, but the store is a hyperstylized version of what the Johnny Cupcakes brand is all about. I think this attracts me more than say compared to a store that only displays and merchandises their store in a way where you just shop. From personally shopping in the new LA store, I feel that this shop is not a shop, its a f*cking living breathing shopping theme-ride thrill (!!!). For those of you who will be lucky enough to actually shop at the store, youll eventually learn the politics of what its like to be a JC head. From Bostons Stoop Crew (LAs first 20 customers have yet to name themselves) to the annual Halloween release insanity, LA has alot in store for themselves. No one on Melrose has opened to this much fandemonium and I doubt anyone ever will again.
Are you working for JC or something? Im not trying to fight, Im just wondering.
skull with hair said: dont get me wrong, i am NOT hating, i am very happy for johnny and anyone who is successful at what they do...
buuuut am i the only one who thinks this thing is pretty corny? the whole getting delivered in a box entrance is kind of embarassing. it really seems like a lot more time and effort went into the store than the actual clothing. not to mention this is not a new concept. its pretty much exactly the same concept as the BBC/ice cream store in NYC and Daves Quality Meat had a similar thing going well before that.
all im saying is, this whole thing seems really disney-esque and kinda turns me off from the actual clothing being sold. just my opinion. anyone else feel this way?
Im pretty into over the top, ridiculous settings for buying things. It wont actually trick me into buying anything (like I said wouldnt ever buy JC shit) but you cant say it hurts business.
I think the box thing was stupid though, for the record. Really silly. Not in the good way
heroes1985 said: jesus christ we get it you went to the shop!
hahaha +1
beth said:
Its not just JC I dont understand the concept of camping out for anything material. I dont understand how people can sleep in walmart for a videogame that will be there the next day. I got my Wii a week after it came out...no line...no wait.
completely agree with this, i remember going to the mall the day after the iphones were out, people were lined up the whole day. the next day, people lined up again. i dont get that, like you said, its going to be there in a week.
however, i think its pretty cool that people line up for an indie clothing line, clearly jcs doing something right.
JC aesthetic is just waaaaay too kiddie for me. i think it will work out well for him, but there really isnt much inspiring about cartoon cake batter shooting out of the walls. reminds me of toon lagoon.
there is just no real style/swagger to that stuff. this, on the other hand, is what i call a store...
skull with hair said: JC aesthetic is just waaaaay too kiddie for me. i think it will work out well for him, but there really isnt much inspiring about cartoon cake batter shooting out of the walls. reminds me of toon lagoon.
there is just no real style/swagger to that stuff. this, on the other hand, is what i call a store...
Well I see what you are getting at SWH and to a certain extent Id definitely agree with you. I love JCs stuff for sure and his designs are great when strictly in the context of the his core theme and communicating that message which he does very well.
Personally I believe it really is more about the experience of entering the store and its visceral aspect that really engages the consumer. Its definitely been done before, but it is still refreshing in the sense that everyone at some point has probably been to Disney world/Land and would rather go there than some local amusement park. Kiddie, I suppose...but hey Im sure we all have some kid left in us.
Back in my day I had an obession too...It was Lance Bass from Nsnyc. (You can ask jimmy and Caleb...I still freak out about them) Butttttttt I think this kid is taking it a taadd far...
I will go to the JC store eventually but it isnt going to be a life changing situation....and to quote you " No one on Melrose has opened to this much fandemonium and I doubt anyone ever will again.".....UHHHHHHH REally its the Holllywood strip....we start every trend!!!!
All I can say is fair play to JC, he seems to work hard, give it his all and he makes nice looking tees. Id rather have him around than Ed bloody Hardy. I am sick of looking at that sh*t.
raquin said: I think this attracts me more than say compared to a store that only displays and merchandises their store in a way where you just shop. From personally shopping in the new LA store, I feel that this shop is not a shop, its a f*cking living breathing shopping theme-ride thrill (!!!).
uuuuhhh, not to be a dick, but what else did you do in the store than just shop? did you pretend to cook your shirts up on the counter top? did you imagine the ovens were really baking shirts? do they have a public restroom? did you do something in there? im curious.
raquin said: I think this attracts me more than say compared to a store that only displays and merchandises their store in a way where you just shop. From personally shopping in the new LA store, I feel that this shop is not a shop, its a f*cking living breathing shopping theme-ride thrill (!!!).
uuuuhhh, not to be a dick, but what else did you do in the store than just shop? did you pretend to cook your shirts up on the counter top? did you imagine the ovens were really baking shirts? do they have a public restroom? did you do something in there? im curious.
Well they dont call it "Going Hollywood" For nothing....I believe that craze started some DIE hard Fandom....if you get my drift.
raquin said: I think this attracts me more than say compared to a store that only displays and merchandises their store in a way where you just shop. From personally shopping in the new LA store, I feel that this shop is not a shop, its a f*cking living breathing shopping theme-ride thrill (!!!).
uuuuhhh, not to be a dick, but what else did you do in the store than just shop? did you pretend to cook your shirts up on the counter top? did you imagine the ovens were really baking shirts? do they have a public restroom? did you do something in there? im curious.
The flickering flames on the oven "counter top" and the giant green oven doors are pretty radical. Its awesome Johnny is able to be so creative with his art and carry out all these crazy ideas, Im super stoked for him!
ps The frosting reminds me of Big World level 4 in Super Mario Brothers, which is good. One of my all time fave levels...
66 Comments
skullface said 4 months ago
I wish. Ill be reading blogs/watching videos of the opening from far away instead
basil said 4 months ago
if i lived closer
Jon Kruse said 4 months ago
Where, when?
basil said 4 months ago
LA
skullface said 4 months ago
Saturday August 2nd. Doors at 3pm. 7959 Melrose Avenue.
people have been camping out for three days now.
beth said 4 months ago
MY friend is filming the webisode....make sure to tell the camera man Bethy says hi!!!!
AYYOGOLDSTEIN said 4 months ago
If only
Jon Kruse said 4 months ago
Ill have to go check it out after school sometime.
Im right down the street at the Pacific Design Center.
mattschoch said 4 months ago
im going to cali on vacation on the 7th, so im gonna go check it out
wotto said 4 months ago
I am on my way to LA now. If I get time Ill pop in and pick up a tee but I am guessing it will be crazy busy.
Cole said 4 months ago
the only thing i camp out for is Halo
explodingtoes said 4 months ago
buh-dum-chhhhh
true_one said 4 months ago
damm melrose that place is always pack cant go anyways my dads car is broke and if theirs going to be a line f..t.. but ill stop by some other day when its not full
jaynajaynajayna said 4 months ago
yeah why... would people... camp? I mean I like camping, a lot. But not outside of Johnny Cupcakes' store
Mr.Stan Geek said 4 months ago
I dont see a reason that would keep me out my bed for three to four days for a t-shirt from any brand. Plus dont they have to get off to use the bathroom and were to they take a bath at lol
scapyyy said 4 months ago
they usually go with a bunch of people so they can switch on and off.
Jon Kruse said 4 months ago
Its not a terrible part of town but I wouldnt want to sleep there.
Parking is usually pretty bad in that area, but they dont charge you after 6 at the meters.
Time Without the E said 4 months ago
gears 2 will dominate halo 3
justinryan said 4 months ago
Yeah, I wouldnt camp out but I think people just want to be the first to see the new hotness
and get some of the exclusive stuff that he gives to the first x amount of people that come in.
William. said 4 months ago
"how was it?" to it whoever went?
Mr.Stan Geek said 4 months ago
Heres a link to a youtube video showing how long the line was
www.youtube.com/watch?v=dFM73EdGnJ0
MadeByMAS said 4 months ago
Dudes doing something right, I actually thought about going out there to check it out because I dont own any JC stuff. Hopefully soon.
Perudoesitbetter said 4 months ago
thats crazy!
was there any good look inside? im pretty curious how it turned out.
Mr.Stan Geek said 4 months ago
Yea hes doing a style thats you cant get in a average store now a days Johnny Cupcakes is one of the top brands I seen in a long time
No I was looking on youtube for a while nothing yet
i came from nothing said 4 months ago
+100
Perudoesitbetter said 4 months ago
Damn, me too....
MadeByMAS said 4 months ago
There are a few vids showing the plans for the inside of the store
MadeByMAS said 4 months ago
http://www.thehundreds.com/wordpress/?p=6003#more-6003
raquin said 4 months ago
I was there. I waited in line for two days and met those that were there for four days. I was 13th in line and it was an experience like no other. JCs store is like wonderland. Everyone should shop at this store. EVERYONE!
Birdie3431 said 4 months ago
i envy you :)
M.Eureka said 4 months ago
this guy is crazy he is so an inspiration
Secret Agenda said 4 months ago
I agree! He really is an unusual success story. I checked the hundred blog and our boy JC made quite an enterance. If you happen to read this JC, PROPS MAN... keep doing your thing!
skull with hair said 4 months ago
i pity you.
jaynajaynajayna said 4 months ago
The store looks really great, dude knows what the fuck hes doing. I dont even like the brand, wouldnt wear the shirts, but that branding is insane, the store looks really cool
raquin said 4 months ago
dude, pity me all you want. I got free limited edition JC swag; I got to party in the recepton tent; and I got one of 100 limited edition JC tees. I dont think thats something to pity.
skull with hair said 4 months ago
well that sounds fun, i was saying i feel bad for you that you had to wait in line for 2 days.
Mr.Stan Geek said 4 months ago
Post a pic of the shirt you got we want to see lol
LaurieShipley said 4 months ago
well you must be very proud of yourself
beth said 4 months ago
I dont understand....its just a store kiddos! I dont camp out when a new gucci opens up next to me....it is just not a big deal to me...the store will be there monday when i go and everyone is at work. and i wont have to camp out. then i am going to drive my ass to sprinkles and get some cupcakes for my tummy
true_one said 4 months ago
inside some one said they wanted to see it
beth said 4 months ago
that doesnt do the size justice...its not that small on the inside
raquin said 4 months ago
Dudette, Johnny Cupcakes is more than just a t-shirt brand or store, for us JC heads its a lifestyle. He is the living breathing Willy Wonka and this store is a real life chocolate factory. This opening raised the bar for a store opening. It was a media-frenzy/summer blockbuster opening day!
for those who want to see the swag... all my shirts are still in their plastic wrapping. Ill post pics when I open them.
true_one said 4 months ago
hmm i havent been their just searched youtube i hope its bigger
beth said 4 months ago
The real life willy wonka factory is in PN in this city called Hersheys. As for the media-frenzy....maybe because I know how the magic trick is done its just not that big of a deal...I am a HUGE gucci fan but I dont camp out in thier stores. I just dont understand.
Its not just JC I dont understand the concept of camping out for anything material. I dont understand how people can sleep in walmart for a videogame that will be there the next day. I got my Wii a week after it came out...no line...no wait.
Mr.Stan Geek said 4 months ago
Well some go to buy and resell on ebay lol Also some video games get sold out for weeks and gamers dont want to be the last one to have the game same thing goes with clothing you want to be the first one to wear that shirt and if it something they only made a 100 you want that 1 out of a 100
skull with hair said 4 months ago
dont get me wrong, i am NOT hating, i am very happy for johnny and anyone who is successful at what they do...
buuuut am i the only one who thinks this thing is pretty corny? the whole getting delivered in a box entrance is kind of embarassing. it really seems like a lot more time and effort went into the store than the actual clothing. not to mention this is not a new concept. its pretty much exactly the same concept as the BBC/ice cream store in NYC and Daves Quality Meat had a similar thing going well before that.
all im saying is, this whole thing seems really disney-esque and kinda turns me off from the actual clothing being sold. just my opinion. anyone else feel this way?
Mr.Stan Geek said 4 months ago
I cant say I agree with you on that Johnny Cupcake shirts are far from BCC/Ice Cream. Johnny Cupcake shirts are some of the best out their right now thats just the way I feel. But we all see things different
heythequickness said 4 months ago
I too have been thinking this.
Cole said 4 months ago
how do you figure?
Mr.Stan Geek said 4 months ago
Not picking based on a like of one brand over the other. Picking on the work you can see put in to each design and the style that it holds hands down Johnny Cupcakes has it
raquin said 4 months ago
While there are similarities between both the JC and BBC brands, I believe Johnny established the core look of his store before the BBC store was built. Johnnys first store was opened in 2004 while I believe BBC was created in 2005. So Johnny has established himself before BBC did.
Johnny himself admitted on his webisodes that he worked with a company that worked with multiple theme parks including Disneyland to create the look and feel of the Johnny Cupcakes store in LA, but the store is a hyperstylized version of what the Johnny Cupcakes brand is all about. I think this attracts me more than say compared to a store that only displays and merchandises their store in a way where you just shop. From personally shopping in the new LA store, I feel that this shop is not a shop, its a f*cking living breathing shopping theme-ride thrill (!!!). For those of you who will be lucky enough to actually shop at the store, youll eventually learn the politics of what its like to be a JC head. From Bostons Stoop Crew (LAs first 20 customers have yet to name themselves) to the annual Halloween release insanity, LA has alot in store for themselves. No one on Melrose has opened to this much fandemonium and I doubt anyone ever will again.
heroes said 4 months ago
jesus christ we get it you went to the shop!
heythequickness said 4 months ago
Are you working for JC or something? Im not trying to fight, Im just wondering.
raquin said 4 months ago
No, I dont work for JC. I wish I did, but no. I am just a devoted fan who loves his work.
heroes said 4 months ago
ahahha your a bit fruity you mate
johnny cupcakes has come cool tees but yeh youve lost the plot
jaynajaynajayna said 4 months ago
Im pretty into over the top, ridiculous settings for buying things. It wont actually trick me into buying anything (like I said wouldnt ever buy JC shit) but you cant say it hurts business.
I think the box thing was stupid though, for the record. Really silly. Not in the good way
Mr.Stan Geek said 4 months ago
I know he should have came in a big cupcake lol
hideouscarwreck said 4 months ago
hahaha +1
completely agree with this, i remember going to the mall the day after the iphones were out, people were lined up the whole day. the next day, people lined up again. i dont get that, like you said, its going to be there in a week.
however, i think its pretty cool that people line up for an indie clothing line, clearly jcs doing something right.
skull with hair said 4 months ago
JC aesthetic is just waaaaay too kiddie for me. i think it will work out well for him, but there really isnt much inspiring about cartoon cake batter shooting out of the walls. reminds me of toon lagoon.
there is just no real style/swagger to that stuff. this, on the other hand, is what i call a store...
Perudoesitbetter said 4 months ago
Well I see what you are getting at SWH and to a certain extent Id definitely agree with you. I love JCs stuff for sure and his designs are great when strictly in the context of the his core theme and communicating that message which he does very well.
Personally I believe it really is more about the experience of entering the store and its visceral aspect that really engages the consumer. Its definitely been done before, but it is still refreshing in the sense that everyone at some point has probably been to Disney world/Land and would rather go there than some local amusement park. Kiddie, I suppose...but hey Im sure we all have some kid left in us.
beth said 4 months ago
Back in my day I had an obession too...It was Lance Bass from Nsnyc. (You can ask jimmy and Caleb...I still freak out about them) Butttttttt I think this kid is taking it a taadd far...
I will go to the JC store eventually but it isnt going to be a life changing situation....and to quote you " No one on Melrose has opened to this much fandemonium and I doubt anyone ever will again.".....UHHHHHHH REally its the Holllywood strip....we start every trend!!!!
wotto said 4 months ago
All I can say is fair play to JC, he seems to work hard, give it his all and he makes nice looking tees. Id rather have him around than Ed bloody Hardy. I am sick of looking at that sh*t.
skull with hair said 4 months ago
uuuuhhh, not to be a dick, but what else did you do in the store than just shop? did you pretend to cook your shirts up on the counter top? did you imagine the ovens were really baking shirts? do they have a public restroom? did you do something in there? im curious.
beth said 4 months ago
Well they dont call it "Going Hollywood" For nothing....I believe that craze started some DIE hard Fandom....if you get my drift.
kyleisez said 4 months ago
HILARIOUS! haha
LaurieShipley said 4 months ago
The flickering flames on the oven "counter top" and the giant green oven doors are pretty radical. Its awesome Johnny is able to be so creative with his art and carry out all these crazy ideas, Im super stoked for him!
ps The frosting reminds me of Big World level 4 in Super Mario Brothers, which is good. One of my all time fave levels...