im confused. help me guys 2009-11-04T17:33:08-05:00 45 2009-11-03T12:35:29-05:00 true 0 94991 false false 46601 9047 1 2009-11-21T17:47:49-05:00 1302 alot. 94991 Post 2009-11-03T12:36:22-05:00 3105741 35211 2009-11-03T12:36:22-05:00 there is no standard rate. It is one of the most time consuming projects you can take on, if done properly, so the rate is generally higher than most people think. 94991 Post 2009-11-03T12:39:55-05:00 3105801 1106 2009-11-03T12:41:25-05:00 hard to say, i think many artists base it off different things, like complexity and time. Anywhere from $100 - $300 I would say 94991 Post 2009-11-03T12:40:24-05:00 3105811 40201 2009-11-03T12:40:24-05:00 <blockquote><cite>Infinity Six said:</cite> hard to say, i think many artists base it off different things, like complexity and time. Anywhere from $100 - $300 I would say</blockquote> WRONG! you are misinformed. 94991 Post 2009-11-03T12:41:38-05:00 3105831 1106 2009-11-03T12:41:58-05:00 Everyone has a logo get a lego instead. 94991 Post 2009-11-03T12:42:41-05:00 3105841 506 2009-11-03T12:42:41-05:00 <blockquote><cite>skull with hair said:</cite>WRONG!</blockquote> 94991 Post 2009-11-03T12:43:21-05:00 3105871 598 2009-11-03T12:43:21-05:00 <blockquote><cite>Infinity Six said:</cite> hard to say, i think many artists base it off different things, like complexity and time. Anywhere from $100 - $300 I would say</blockquote> That's ridiculously cheap for a logo. You are terribly wrong. 94991 Post 2009-11-03T12:44:44-05:00 3105891 1855 2009-11-03T12:44:44-05:00 back when i worked for an ad agency, the rebranding and identity could run as high as 10K If I had draw and spend a lot of time on a logo now, its at least 500 94991 Post 2009-11-03T12:45:03-05:00 3105931 9051 2009-11-03T12:45:03-05:00 You can get one at oDesk for $2 . 94991 Post 2009-11-03T12:46:13-05:00 3105971 506 2009-11-03T12:46:13-05:00 I am wrong lol! At least about the price! 94991 Post 2009-11-03T12:48:39-05:00 3106021 40201 2009-11-03T12:48:39-05:00 Bottom of the barrel price is $250. A more typical freelance price for a logo is around $500. If you want one through a major agency have at least 2k in your pocket on a very very good day. 94991 Post 2009-11-03T12:48:53-05:00 3106031 44251 2009-11-03T12:48:53-05:00 <blockquote><cite>OvenRude said:</cite> Bottom of the barrel price is $250. A more typical freelance price for a logo is around $500. If you want one through a major agency have at least 2k in your pocket on a very very good day.</blockquote> sadly enough, this is what it resorts to. $500 shouldn't even be the bottom of the barrel. MOAR LYKE $5000! >:o 94991 Post 2009-11-03T12:51:32-05:00 3106081 598 2009-11-03T12:51:32-05:00 2k for a ci is cheap. 94991 Post 2009-11-03T12:53:33-05:00 3106091 9980 2009-11-03T12:53:33-05:00 but you get what you pay for. so myspace-band-logos for $50 are just myspace-band-logos for $50. 94991 Post 2009-11-03T12:55:05-05:00 3106111 9980 2009-11-03T12:55:22-05:00 <blockquote><cite>sockmonkee said:</cite> <blockquote><cite>OvenRude said:</cite> Bottom of the barrel price is $250. A more typical freelance price for a logo is around $500. If you want one through a major agency have at least 2k in your pocket on a very very good day.</blockquote> sadly enough, this is what it resorts to. $500 shouldn't even be the bottom of the barrel. MOAR LYKE $5000! >:o</blockquote> Well I'll personally price out logos based on how big the business is, and how much I would have to put into it. A lot of agencies are slashing prices to the tune of 65% off because of spec work killing the industry. 94991 Post 2009-11-03T12:55:59-05:00 3106121 44251 2009-11-03T12:55:59-05:00 <a href="http://www.wearesynapse.com/">we are synapse</a> is quite reasonable. 94991 Post 2009-11-03T12:58:59-05:00 3106141 506 2009-11-03T12:58:59-05:00 <blockquote><cite>OvenRude said:</cite> Bottom of the barrel price is $250. A more typical freelance price for a logo is around $500. If you want one through a major agency have at least 2k in your pocket on a very very good day.</blockquote> Not sure where you got those prices from. I do logo and branding work from time to time and I assure you it's way more than $500. 94991 Post 2009-11-03T13:01:15-05:00 3106161 1661 2009-11-03T13:01:15-05:00 Yes typical logo design from someone good is far more than $500, but within 10 minutes with a craigslist ad, I'll have 200 offers for a logo design for that price. The market is in a very sad state right now. 94991 Post 2009-11-03T13:05:00-05:00 3106201 44251 2009-11-03T13:05:00-05:00 the logo is gonna be used everywhere for the company, so keep that in mind since thats the case, the client shouldnt mind paying 500-1000 for a logo 94991 Post 2009-11-03T13:11:33-05:00 3106261 5678 2009-11-03T13:11:39-05:00 <blockquote><cite>OvenRude said:</cite> Yes typical logo design from someone good is far more than $500, but within 10 minutes with a craigslist ad, I'll have 200 offers for a logo design for that price. The market is in a very sad state right now.</blockquote> It'll remain that way until designers take some pride in their profession and stop lowballing. 94991 Post 2009-11-03T13:16:23-05:00 3106341 1661 2009-11-03T13:16:33-05:00 I charge an hourly rate. I used to charge a flat rate, but logos are such a huge part of branding and people tend to be extremely picky. Numerous revisions happen. Everyone is different though. 94991 Post 2009-11-03T13:18:02-05:00 3106361 1056 2009-11-03T13:18:18-05:00 Would type treatments be in the same kind of price range or are they completely different animals? Sorry if this is a newb question. 94991 Post 2009-11-03T13:20:27-05:00 3106381 35801 2009-11-03T13:20:27-05:00 <blockquote><cite>MichaelLoSauro said:</cite> <blockquote><cite>Infinity Six said:</cite> hard to say, i think many artists base it off different things, like complexity and time. Anywhere from $100 - $300 I would say</blockquote> That's ridiculously cheap for a logo. You are terribly wrong.</blockquote> 94991 Post 2009-11-03T13:29:46-05:00 3106481 9706 2009-11-03T13:29:46-05:00 <blockquote><cite>hoodrat said:</cite> Would type treatments be in the same kind of price range or are they completely different animals? Sorry if this is a newb question.</blockquote> Not a newb question. They're similar, but not. Branding encompasses a lot of research and concepting. Not to mention you have to have a ton of forethought, since you need to make it versatile for uses that might arise in the future. Also, with branding, you're designing all the collaterals (business cards, letterhead, postcards, etc...) that go along with the project. A type treatment is just that, a type treatment. Also, sometimes with branding you have to make different versions of the logo, like one for dark backgrounds and one for lighter backgrounds. I used to work for Xerox as a designer and we did a ton of work for Owens Corning. Their logo usage manual was about 100 pages (another thing that you usually create with branding). So it was more than the simple Owens Corning logo and the Pink Panther. 94991 Post 2009-11-03T13:32:20-05:00 3106491 1661 2009-11-03T13:35:03-05:00 Thanks, you definitely cleared that one up for me. 94991 Post 2009-11-03T13:42:25-05:00 3106611 35801 2009-11-03T13:42:25-05:00 Every quote I've had ranges around $250. I had a quote off the best artist off this site (in my opinion and probably alot of others) for £250 last year. So, pretty expensive. If you want a cheap one check out a guy called <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=173937740">HORST</a>. He is less than £50, and is very good for that price. 94991 Post 2009-11-03T14:15:10-05:00 3106971 38231 2009-11-03T14:17:30-05:00 <blockquote><cite>Harvest said:</cite> Every quote I've had ranges around $250. I had a quote off the best artist off this site (in my opinion and probably alot of others) for £250 last year. So, pretty expensive. If you want a cheap one check out a guy called <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=173937740">HORST</a>. He is less than £50, and is very good.</blockquote> Horst does tremendous work for metal band logos (even though he's entirely too cheap), but I don't think that was really where this thread was going...more for a company identity design. 94991 Post 2009-11-03T14:18:36-05:00 3107011 12825 2009-11-03T14:18:59-05:00 <blockquote><cite>MainframeMedia said:</cite> <blockquote><cite>Harvest said:</cite> Every quote I've had ranges around $250. I had a quote off the best artist off this site (in my opinion and probably alot of others) for £250 last year. So, pretty expensive. If you want a cheap one check out a guy called <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=173937740">HORST</a>. He is less than £50, and is very good.</blockquote> Horst does tremendous work for metal band logos (even though he's entirely too cheap), but I don't think that was really where this thread was going...more for a company identity design.</blockquote> Yeah I agree, but he has a lot of styles and I was just getting him out there for any other people reading that were on a tight budget. Sorry ;D 94991 Post 2009-11-03T14:25:01-05:00 3107151 38231 2009-11-03T14:25:01-05:00 <blockquote><cite>MainframeMedia said:</cite> <blockquote><cite>Harvest said:</cite> Every quote I've had ranges around $250. I had a quote off the best artist off this site (in my opinion and probably alot of others) for £250 last year. So, pretty expensive. If you want a cheap one check out a guy called <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=173937740">HORST</a>. He is less than £50, and is very good.</blockquote> Horst does tremendous work for metal band logos (even though he's entirely too cheap), but I don't think that was really where this thread was going...more for a company identity design.</blockquote> i got a free one from that dude a while back, never ended up using it though 94991 Post 2009-11-03T14:54:48-05:00 3107551 7357 2009-11-03T14:54:48-05:00 <blockquote><cite>skull with hair said:</cite> there is no standard rate. It is one of the most time consuming projects you can take on, if done properly, so the rate is generally higher than most people think.</blockquote> 94991 Post 2009-11-03T15:03:12-05:00 3107641 45201 2009-11-03T15:03:12-05:00 <blockquote><cite>jeff kardos said:</cite> <blockquote><cite>MainframeMedia said:</cite> <blockquote><cite>Harvest said:</cite> Every quote I've had ranges around $250. I had a quote off the best artist off this site (in my opinion and probably alot of others) for £250 last year. So, pretty expensive. If you want a cheap one check out a guy called <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=173937740">HORST</a>. He is less than £50, and is very good.</blockquote> Horst does tremendous work for metal band logos (even though he's entirely too cheap), but I don't think that was really where this thread was going...more for a company identity design.</blockquote> i got a free one from that dude a while back, never ended up using it though</blockquote> Yeah I got this one for about £35... <img src="http://c3.ac-images.myspacecdn.com/images02/15/l_400166d94bdc40a98541f65cbfdb3fe6.jpg" /> ... was gonna use it on some trash style baseball tees but changed the name. Exactly what we asked for though. 94991 Post 2009-11-03T15:35:59-05:00 3108141 38231 2009-11-03T15:36:27-05:00 I personally believe that the person running the company has a much better vision of how they want to company to be portrayed. That said I would encourage any company owner to do their own research and decide for themselves what the logo should be and have an idea of what it should look like. Then leave it to the designer to decide how to make the logo aesthetically pleasing, saving a lot of research and homework for the designer and giving the company owner more responsibility over their brand's identity. 94991 Post 2009-11-03T15:50:38-05:00 3108421 5926 2009-11-03T15:50:38-05:00 <blockquote><cite>chech95 said:</cite> I personally believe that the person running the company has a much better vision of how they want to company to be portrayed. That said I would encourage any company owner to do their own research and decide for themselves what the logo should be and have an idea of what it should look like. Then leave it to the designer to decide how to make the logo aesthetically pleasing, saving a lot of research and homework for the designer and giving the company owner more responsibility over their brand's identity.</blockquote> Hmm...guess you haven't dealt with enough clients and their amazing "visions" for a logo. 94991 Post 2009-11-03T16:48:23-05:00 3109191 1661 2009-11-03T16:48:23-05:00 I agree with justgeoff. My 9-5 job is as a Creative Director at a London Design Agency who specialize in branding – and in my opinion (and it's only my opinion) if you get a logo for less the $500 you are very lucky. Or you have been robbed! In not just about slapping the first thing down on paper, and decent designer will do his or her research into your competitors, will think about how your identity will need to be applied, will consider how the identity could evolve as your business grows and should look at various design options etc. It really can be a quite an indepth, lengthy process - for example we recently completed a branding project for an International electronics company and I think the final bill was $50,000+. That said I appreciate that as a small clothing company you will not have the budget of a large blue chip company – and if was undertaking the project on a freelance basis I would consider this when quoting – So if somebody is offering to design an identity for peanuts, yeah it might be a good deal . But it might also mean you end up with an identity that does not work as well as it could do and could ultimately damage your brand. So my advice is ask the right questions, see if you can get examples of previous, similar work, and if you are happy with the answers and it's only $500 bite his hand off quick! Cheers Trix 94991 Post 2009-11-03T17:07:53-05:00 3109431 10144 2009-11-03T17:07:53-05:00 It really depends on how the Logo will be used and you should take in all key factors of what type of company they are along with they're overall mission. The dude who did the nike logo always comes up. So think about that... The guy who redid the pepsi logo got amazing money for that I'm sure but I'm sure it wasn't just some 5 hour job, I'm sure they went through tons of concepts and had a ton of designers and marketing geniuses develop a display & proposal for years down the road how the logo change would effect it's already effective brand wisely. I have worked on a logo for 3 months straight with a Marketing Consultant and in the end it came out to be awesome. I was getting paid 1,000 a week salary to work on it along with other projects. But if I were to divide up the time the logo was probably around $6000... $500 - $1,000 is what I would charge a local restaurant or shop. The least being if they only have one location or if they had multiple it would be more. Corporate Identity depending on it's size, revenue and overall mission I would say between $2,000 & $6,000 but I would also provide an identity package. With logos in all shapes, sizes, formats, b&w, vector, fax sheets, letter head, envelope, etc... Also, one more fun fact.. When I was a video game tester @ Activision. This designer would get commissioned for $35,000 a game to do a game logo for new games at Activision.. It would take him about 3 months and he would play the game for inspiration... Ridiculous! 94991 Post 2009-11-03T17:18:32-05:00 3109521 13561 2009-11-03T17:18:32-05:00 <blockquote><cite>justgeoff said:</cite> <blockquote><cite>chech95 said:</cite> I personally believe that the person running the company has a much better vision of how they want to company to be portrayed. That said I would encourage any company owner to do their own research and decide for themselves what the logo should be and have an idea of what it should look like. Then leave it to the designer to decide how to make the logo aesthetically pleasing, saving a lot of research and homework for the designer and giving the company owner more responsibility over their brand's identity.</blockquote> Hmm...guess you haven't dealt with enough clients and their amazing "visions" for a logo.</blockquote> Totally agree... I used to say "I CAN MAKE THIS COME ALIVE FOR YOU"... I stopped really quick. Especially with clients where you do exactly what they ask then they hate there idea after haha.. Those are the worst!!! 94991 Post 2009-11-03T17:21:37-05:00 3109581 13561 2009-11-03T17:21:37-05:00 I had a client a few weeks ago who "enquired" if he could see a version of his new identity in magenta (which was bad enough) on a brown background – I "advised" him that it probably would not be the best idea!!! 94991 Post 2009-11-03T17:29:18-05:00 3109691 10144 2009-11-03T17:29:49-05:00 <blockquote><cite>Trix Teas said:</cite> I had a client a few weeks ago who "enquired" if he could see a version of his new identity in magenta (which was bad enough) on a brown background – I "advised" him that it probably would not be the best idea!!!</blockquote> haha.. Maybe if it was for a Wonka Bar. 94991 Post 2009-11-03T17:32:25-05:00 3109771 13561 2009-11-03T17:32:25-05:00 <blockquote><cite>ExaltedByMark. said:</cite> Also, one more fun fact.. When I was a video game tester @ Activision. This designer would get commissioned for $35,000 a game to do a game logo for new games at Activision.. It would take him about 3 months and he would play the game for inspiration... Ridiculous!</blockquote> that's officially a sweet gig 94991 Post 2009-11-03T17:43:55-05:00 3109901 79261 2009-11-03T17:43:55-05:00 microsoft paid $35.00 to have the "windows" logo designed 94991 Post 2009-11-03T18:33:30-05:00 3110521 11245 2009-11-03T18:33:30-05:00 this thread's a pretty good read. I don't have much to add other than to agree with a good amount of the posts before mine and to add that, as a freelancer having clientele rooted primarily in independent music or local small businesses, I generally end up charging between $350.00 - $600.00 for this type of work. I've worked for a design firm doing work for clients such as FORD models, Sports Illustrated, Sotheby's, Conde Nast, Men's Health, etc. and rates for those types of clients are considerably higher. It's very dependent on the scope of the project, really. 94991 Post 2009-11-03T19:41:26-05:00 3111461 68591 2009-11-03T19:41:26-05:00 Branding is not cheap :D we do anywhere from 6 to 8 designs for $800 with 5 revisions where I work. But thats for your run of the mill client that wants to put a hedgehog on a tractor and have it say something like "look whose mowing grass!"... but if you do something for a university, your looking more in the ball park of $5k and up... way up. It really depends on the client. 94991 Post 2009-11-03T20:05:33-05:00 3111921 5504 2009-11-03T20:05:56-05:00 For those like Sam who charge an hourly rate as opposed to the standard flat rate, what's a ballpark hourly rate for designing a logo, or it just mostly an hourly rate for your artistic services no matter what the project? Good thread. 94991 Post 2009-11-04T14:26:12-05:00 3119591 657 2009-11-04T14:26:12-05:00 This thread is so full of stupid. 94991 Post 2009-11-04T17:02:27-05:00 3121751 7069 2009-11-04T17:02:27-05:00 <blockquote><cite>justgeoff said:</cite> <blockquote><cite>OvenRude said:</cite> Yes typical logo design from someone good is far more than $500, but within 10 minutes with a craigslist ad, I'll have 200 offers for a logo design for that price. The market is in a very sad state right now.</blockquote> It'll remain that way until designers take some pride in their profession and stop lowballing.</blockquote> 100% agreed and that's why i love freelancing. I have worked for agencies/studios that asked $150 for a logo. I felt like a cheap whore. As long as i got my paycheck i was happy but it's the thought that counts. I must say though, that these agencies were only the little fish in the pond and the clients were mostly the ones with the tight budgets and always trying to bargain as if they were on a fleemarket. It were the types of client who would have made their own logo in MS Word if they had the time but still willing to let a pro do it for them, ofcourse for a nice little price... We just didn't have any multinationals with a 5k marketing budget so these agencies adapted their rates to these types of clients. Sad but true. Glad i'm (almost) a fulltime freelancer nowadays. 94991 Post 2009-11-04T17:33:08-05:00 3122041 46601 2009-11-04T17:34:25-05:00