If you like this interview please visit <a href="http://www.complexfashion.com/blog">Complex Fashion</a> <img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/wallpaper.jpg" alt="" width="440" height="250" /> Simply Complicated is not just any other company. Each design they produce has a message tied into it. Grant Tucker and Monray Penny were inspired to create a clothing line because of the serious lack of any kind of thought or purpose behind the designs in the clothing industry now. We sat down with Grant Tucker 1/2 of Simply Complicated Apparel or better known as SCapparel for a interview How did you come up with the name SCapparel? SC actually stands for Simply Complicated, we really only go by SC because some people can't say our real name without completely screwing it up. Who are the owners/creators of SCapparel ? SC is owned by Grant Tucker and Monray Penny. What are each of your roles in the company? Grant handles all of the design side of the company and some business accounts. Ray is in charge of all sales in the company as well as finding new and creative ways to market the line. <img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/300-6.jpg" alt="" width="300" height="300" /> What inspired you guys to start a clothing line ? The fact that most "streetwear" in the market today has a serious lack of any kind of thought or purpose behind it. With SC, we try to put as much possible symbolism and meaning into every aspect of the company. No matter what design you look at or even our website for that matter, every small detail is completely thought out and has an overall purpose. How has the clothing line been doing ? We debuted Simply Complicated with 4 solid tees and ended up snatching up 2 premier Houston accounts right off the bat. At the H-town Sneaker Summit on August 2nd we will be releasing 7 new tees as well as selling 3 of our old designs for a lower price. It should be fun considering the average turnout at this event is 1500+ people from all over Texas and parts of Louisiana. Are you guys just sticking to shirts or will you expand ? We have a nice surprise for the Winter, that's all I am saying on that matter right now. :) <img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/300-2-1.jpg" alt="" width="300" height="300" /> What type of people are your target market ? Even our target market in itself is Simply Complicated, the type of designs that we release can be seen in stores from Urban Outfitters to Commonwealth. It's the kind of aesthetic that I feel more brands should adopt. If you work so hard on your products, there is absolutely no reason that you should segment the consumer base. I want people of all walks of life to enjoy SC, just as any company should. This being said...a certain, but very small degree of segmentation should be taken into account to ensure the growth of the brand. What is the best seller out of your collection ? Global View is by far our best seller, the black version sold out within 2 weeks of release and the reprint on Purple went just as fast. The design in itself is very complex. The astronaut is comprised of several nebulae and starfields. Most people don't notice this upon first glance of the design but the more you stare at this shirt, the more you fall in love with it. Period. Do you have any sales going on ? We ran a special for preorders but that is over now. <img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/300-1-1.jpg" alt="" width="300" height="300" /> What sets you guys apart from other brands ? The amount of detail, thought, and symbolism that goes into each and every tee definitely sets us apart from the crowd. I don't think I have ever seen another brand out there that is doing anything like what we are doing. What do you have planned for the future of the company ? If I told you that, I might have to kill you. Do you have any advice to give aspiring clothing designers ? Put your heart into everything you do and learn to take criticism. If you don't strive to be the best and use every resource to your advantage..ethically of course; you have no reason doing what you are doing. Grant <img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/300-3-1.jpg" alt="" width="300" height="300" /> Connect With SCapparel <a href="http://www.scapparel.net/" target="_blank"><img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/Untitled-1.gif" alt="" width="100" height="100" /></a> <a href="http://www.facebook.com/pages/Simply-Complicated-Apparel/94241326680?ref=ts" target="_blank"><img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/sidebar1-facebook.png" alt="" width="130" height="56" /></a> <a href="http://www.myspace.com/scapparel" target="_blank"><img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/sidebar1-myspace.png" alt="" width="130" height="56" /></a> <a href="http://twitter.com/scapparel" target="_blank"><img class="alignnone" src="http://i363.photobucket.com/albums/oo76/talktomrwilliams/sidebar1-twitter.png" alt="" width="130" height="56" /></a> 2009-08-29T20:38:10-04:00 We sat down with Grant Tucker 1/2 of Simply Complicated Apparel or better known as SCapparel

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1121 Simply Complicated | SCapparel Interview

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2009-11-21T16:25:23-05:00

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