I posted this on www.howtostartaclothingcompany.com and thought some of you guys might be interested. I just finished the book <a href="http://www.amazon.com/gp/product/1419593331?ie=UTF8&tag=jonkruse-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1419593331">“Word of Mouth Marketing”</a> by Andy Sernovitz and it was a great read. Here are a few bullet points to get you started on word of mouth advertising. I’m going to make a full post later on how companies like Johnny Cupcakes, Threadless, and Linty Fresh have used word of mouth to great success. <ol> <li>Look on the web for people talking about you.</li> <li>Decide who will join those conversations. Start today.</li> <li>Create a blog.</li> <li>Make a new rule: Ask “Is this buzzworthy?” in every meeting.</li> <li>Come up with one buzzworthy topic keep it simple.</li> <li>Put something on your site that will remind them to talk to a friend.</li> <li>Let your talkers sign up for a private newsletter.</li> <li>Pick one easy way to track down word of mouth.</li> <li>Put a tell-a-friend form on every page of your website.</li> <li>Put a special offer in an easily forwardable email.</li> <li>Add a small gift and word of mouth tool to every package you sell.</li> <li>Have a private sale for your talkers.</li> <li>Apologize for mistakes and solve problems fast.</li> <li>Partner with a charity.</li> <li>Do something unexpected.</li> <li>Be nice.</li> </ol> Do something worth talking about! I would recommend this book to anyone out there trying to find inexpensive ways to spread the word about their company. You can get it at Amazon for under $17. <a href="http://www.amazon.com/gp/product/1419593331?ie=UTF8&tag=jonkruse-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1419593331">Word of Mouth Marketing: How Smart Companies Get People Talking</a> 2008-12-10T18:31:30-05:00 16 cheap and free ways to increase your clothing stores traffic and get more sales. true 0 195 Sixteen word of mouth techniques to increase your traffic 1219 1 2009-11-21T17:11:37-05:00 1586