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Checklist every t-shirt store should follow - Part III (1)
Published on June 30th, 2008. By Derek, under General.
Respond to customer inquiries in a timely and friendly manner. Your reputation for having good customer support and responding quickly could easily earn you more repeat business. Don’t use exclamation points or general sarcasm in your emails.
When I first started this blog - I emailed a store asking for general information on designs and pre-sales (expecting to make a post about the store) and received a negative response back. I still to this day haven’t used the company in my blogging because of this. Here is a small excerpt without naming the store.
All of the new designs are noted with ‘New for 2008!’ in their descriptions.. they’re the ones at the top of the store anyway with the white backgrounds!..
..it would be silly not to have everything up when it’s already up everywhere else!
Keep it simple - Don’t put one hundred links on your home page that lead everywhere else other than purchasing your products. A simple grid based design that shows all your products on the main page is the best way to earn sales.
The guys at Wooshka have the right idea. Simple menu, with a simple sidebar - and a homepage that easily shows their products and is easy on the eyes.
Checklist every t-shirt store should follow - Part II (4)
Published on June 27th, 2008. By Derek, under General.
Offer a pre-sale on new designs. The guys at Fantastic Bonanza recently pre-sold three new designs and received steller results.
Here were the points Joe at Fantastic Bonanza had on his pre-sales
gauge popularity of items before investing in stock
provide customers with the (accurate) impression that they’ll be the first to get your tees
accumulation of capital to fund the printing of the shirts
customer perception of a sale that will expire more concretely than any other sale, because there can be no other pre-order sale on this design ever
Make sure your designs will sell before you put them up for sale.
Putting your future designs up on sites such as Emptees will give you:
- a better perspective on how the shirt will sell
- critique from other well developed artist
- a chance to find out if there is something similar already on the market
- opportunity to develop anticipation for your new design
Case in point Linty Fresh put up an already printed design only to find out that his work was a “common idea” If he had tested his design on Emptees first, he might have thought twice about selling the design.
Checklist every t-shirt store should follow - Part I (2)
Published on June 25th, 2008. By Derek, under General.
I previously wrote a post on tips if you want your store published which could be added to this as well - but this post is to help you critique your own store based off my experiences to best please your customers and gain sales.
Show large detail of your artwork.. Glennz tee’s is a great example of full sized art being shown so that you can see the detail and quality of the work.
Show an actual printed t-shirt with the design the customer is looking for. If you only show the art how is the customer suppose to see if the print isn’t crap? Fuzzy Ink has the right idea - showing 3 different views of the artwork and the printed tee.
Define your shirts with brand name and size charts. Don’t force your readers to leave your site by saying you only print on AA shirts but don’t show the size chart directly on your site. NoiseBot gives great detail when it comes to correctly describing their shirts.
5.3 oz., 100% cotton, preshrunk (Heather Grey: 90% cotton/10% polyester). Seamless double-needle collar; taped neck and shoulders; double-needle sleeve and bottom hems. Imported. Made under strict anti-sweatshop conditions.
Part II to follow, Subscribe to our RSS feed to stay informed
