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    <description>Here is a video tutorial from Eric Terry about shipping orders with Endicia</description>
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    <body>I posted this on www.howtostartaclothingcompany.com and thought some of you guys might be interested.

I just finished the book &lt;a href="http://www.amazon.com/gp/product/1419593331?ie=UTF8&amp;tag=jonkruse-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1419593331"&gt;&#8220;Word of Mouth Marketing&#8221;&lt;/a&gt; by Andy Sernovitz and it was a great read. Here are a few bullet points to get you started on word of mouth advertising. I&#8217;m going to make a full post later on how companies like Johnny Cupcakes, Threadless, and Linty Fresh have used word of mouth to great success. 

&lt;ol&gt;
	&lt;li&gt;Look on the web for people talking about you.&lt;/li&gt;
	&lt;li&gt;Decide who will join those conversations. Start today.&lt;/li&gt;
	&lt;li&gt;Create a blog.&lt;/li&gt;
	&lt;li&gt;Make a new rule: Ask &#8220;Is this buzzworthy?&#8221; in every meeting.&lt;/li&gt;
	&lt;li&gt;Come up with one buzzworthy topic keep it simple.&lt;/li&gt;
	&lt;li&gt;Put something on your site that will remind them to talk to a friend.&lt;/li&gt;
	&lt;li&gt;Let your talkers sign up for a private newsletter.&lt;/li&gt;
	&lt;li&gt;Pick one easy way to track down word of mouth.&lt;/li&gt;
	&lt;li&gt;Put a tell-a-friend form on every page of your website.&lt;/li&gt;
	&lt;li&gt;Put a special offer in an easily forwardable email.&lt;/li&gt;
	&lt;li&gt;Add a small gift and word of mouth tool to every package you sell.&lt;/li&gt;
	&lt;li&gt;Have a private sale for your talkers.&lt;/li&gt;
	&lt;li&gt;Apologize for mistakes and solve problems fast.&lt;/li&gt;
	&lt;li&gt;Partner with a charity.&lt;/li&gt;
	&lt;li&gt;Do something unexpected.&lt;/li&gt;
	&lt;li&gt;Be nice.&lt;/li&gt;
&lt;/ol&gt;

Do something worth talking about!

I would recommend this book to anyone out there trying to find inexpensive ways to spread the word about their company. You can get it at Amazon for under $17.

&lt;a href="http://www.amazon.com/gp/product/1419593331?ie=UTF8&amp;tag=jonkruse-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1419593331"&gt;Word of Mouth Marketing: How Smart Companies Get People Talking&lt;/a&gt;</body>
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